| Press and media | Students, graduates, trainees | Businesses, economy | Science | Politics, research sponsors | One’s employees | |
| | quick press information, networking | information, job offers, contacts | networking, information (events) | networking, information (events) | networking (events, projects) | quick, catchy information |
| Blogs | emotional and subjective topics, archive | infotainment (blog about the everyday life of a scientist) | information (project blog), dialogue | information (project blog), dialogue | information (project blog), dialogue | information, knowledge transfer |
| Social network | networking, dialogue | image, sensation, dialogue | networking, dialogue | networking, dialogue | networking, dialogue | personal networking (partners, customers) |
| Media sharing | background information to complex topics | background information, knowledge transfer | background information, competences | background information, competences | background information, project resultant | information, knowledge transfer |
| Wikis | science transfer | knowledge transfer | knowledge transfer | knowledge transfer, knowledge exchange | knowledge transfer | internal science management |